Creating a Social Media Strategy From Scratch
The course every business owner needs to create a simple,
manageable social media strategy.
Tell Your Story
Discover who you are in your business, what you value, and how to share those gifts with the world.
Get Organized
Create a social media calendar, organize your content, and clean up your files once and for all.
Increase Engagement
Learn tips and tricks for gaining visibility and getting more engagement on your active channels.
Are you tired of spinning your wheels “doing social media” and constantly feeling like you’re failing?
If you’re a business owner who does not have time and energy to figure out how to build a social media strategy on your own, you’ve landed in the right place.
Grab the Course
Who is this course for?
This course is right for you if:
- You’re a business owner who is tired of “throwing spaghetti at the wall” and you want a real social media strategy to keep you on track.
- You want to be more organized and proactive (and less reactive) about your posting schedule.
- You’re not sure if what you’re doing on social media is working or how you would pivot to make things work better.
- You’re considering hiring someone to manage social media for you, but you’re not sure if it’s worth it (or what you’d even ask them to do)!
- You need advice about what types of content to post, which channels to focus on, and what tools to use to make things easier and more efficient.
What should I expect?
The course will walk you step by step through the concepts you need to understand in order to build a social media strategy for your business. You will also participate in valuable activities that will help you get clear on who you are, what you do, and how to best share your brand’s stories with the world. Plus, when you sign up for this course, you’ll be joining a community of other business owners who are dealing with the same fears and frustrations that you are!
How does it work?
The course contains 30 lessons with videos, slides, and screen shares. Each module is designed to build your social media confidence by providing you with one concept at a time as well as an opportunity to “practice” each concept as you go. You also get free access to a number of worksheets, templates, and examples you can use right away to enhance your understanding. You can work through the modules at your own pace and come back to the course anytime to refresh your knowledge any time. You can also ask questions, share experiences, and engage with others in the community provided as part of the course.
Each lesson will build upon the previous lessons, and by the time you’ve completed this course you will know how to:
- Simplify what you’re doing and LET GO of what you’re not doing
- Describe exactly who you are in words and visuals
- Understand how to speak to your audiences in a whole new way
- Utilize your existing network to gain visibility and grow exponentially
- Find, create, and organize content that speaks with the voice of your brand
- Communicate clearly what your social media strategy is
- Create a content calendar to help yourself stay on track
Meet your instructor
This course is led by Abbie McGilvery, a Marketing Coach, Social Media Strategist, and Owner of From The Nest in Southern Maine. Serving as advisor and guide, she helps business owners and organizations get focused on their marketing goals, build brand visibility, and tell their stories on social media. Since launching her business in 2014, she has captivated hundreds of listeners at her workshops and speaking engagements around the country. In 2020 she published Scrapbook Social Media, her first book, and she enjoys bringing together groups of brave people, inspiring others to tell their stories out loud, and watching people SHINE!
Visit Abbie's Website
Ready to go?
Access this hands-on, practical course and learn how to confidently plan
and manage your social media in less time.
Follow the link below to get instant access to all 6 course modules as well as the online community.
Grab the Course