$125.00 USD

Creating a Social Media Strategy From Scratch

Are you tired of spinning your wheels “doing social media” and constantly feeling like you’re failing? Do you have a ton of great content ideas that you just can’t seem to find the time to execute? If you’re a business owner who does not have time and energy to figure out how to build a social media strategy on your own, you’ve landed in the right place.

The course will walk you step by step through the concepts you need to understand in order to build a social media strategy for your business. You will also participate in valuable activities that will help you get clear on who you are, what you do, and how to best share your brand’s stories with the world. Plus, when you sign up for this course, you’ll be joining a community of other business owners who are dealing with the same fears and frustrations that you are!

The course contains 30 lessons with videos, slides, and screen shares.

Each module is designed to build your social media confidence by providing you with one concept at a time as well as an opportunity to “practice” each concept as you go. You also get free access to a number of worksheets, templates, and examples you can use right away to enhance your understanding. You can work through the modules at your own pace and come back to the course anytime to refresh your knowledge any time. You can also ask questions, share experiences, and engage with others in the community provided as part of the course.

You will get immediate access to the online community and the 3-hour virtual course which includes the following lessons:

MODULE 1: Define Your Target Audience
Lesson 1 - Who are you talking to?
Lesson 2 - Activate Your Imagination: A Writing Activity
Lesson 3 - From Audience to Persona

MODULE 2: Engage With Your Values and Story
Lesson 1 - Value-Based Storytelling
Lesson 2 - Who Are You?
Lesson 3 - What Stories Do You Have To Tell?
Lesson 4 - Storytelling Next Steps

MODULE 3: Discover Your Value Proposition
Lesson 1 - Value Proposition Basics
Lesson 2 - Before/During/After Writing Activity
Lesson 3 - Final Tips and Competitor Analysis

MODULE 4: Solidify Your Brand
Lesson 1 - Components of a Brand
Lesson 2 - Identifying Your Key Brand Elements
Lesson 3 - Creating Your Mood Board

MODULE 5: Build Your Social Media Strategy
Lesson 1 - Goals and Current Climate
Lesson 2 - Audience and Brand
Lesson 3 - Stories and Content
Lesson 4 - Social Media Channel Selection
Lesson 5 - Facebook and Instagram
Lesson 6 - LinkedIn, X(Twitter), YouTube, Pinterest, SnapChat and TikTok

MODULE 6: Finalize Your Strategy and Prioritize
Lesson 1 - Documenting Your Social Media Strategy
Lesson 2 - Organizing Your Content
Lesson 3 - Creating Your Content Calendar
Lesson 4 - Simplify and Prioritize

Grab this hands-on, practical course today and learn how to confidently plan and manage your social media in less time!